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Being an entrepreneur is one of the most satisfying things in the world, especially if you’re running a successful business that’s blooming, earning more and more money, and employing a constantly rising number of people. Entrepreneurship is, however, not as easy as most people think and there’s more to it than starting a company, investing some cash and trying to make it in the harsh world of modern business – it’s also about finding the angle that works the most with your personality and staying true to your own wishes and desires. That’s why some people tend to make a shift in their entrepreneurship when they realise something’s not going right, and if you too are looking for a way to empower your business, here’s why switching to edupreneurship might make more sense than you think.

What exactly is edupreneurship?

Since this concept is rather new, lots of people have trouble understanding it, which is why people have never even heard of edupreneurship. It's basically something between entrepreneurship and education, hence the portmanteau word combining these two concepts. Therefore, edupreneurs are people with a background in education and coming from the teaching sector who wish to introduce something new into their area of work by taking it to the next level of professionalism and industry.

These people are quite popular all over the world, particularly in India, for instance, as this country offers a wide range of options for entrepreneurs going into education and vice versa, and that’s why numerous individuals of all ages recognise this as their true calling.

Are there different kinds of edupreneurship?

Naturally, not all edupreneurs are the same and a number of important differences can be notices between them. Due to this, today you can recognize five distinctive kinds of these professionals, based on their area of interest and what they focus on the most.

Political and corporate edupreneurs, for example, try to pay the most attention to the business and political side of education and shape young minds who will become hard-working professionals in various fields, while religious and media edupreneurs are those with a genuine passion for exploring religions and the way the media industry works today, respectfully. In the end, philanthropic edupreneurs support their communities in a number of ways – financially, organisationally and logistically, among others – and try to make a real difference in the world by acting both locally and globally at the same time.

How to become an edupreneur?

There are a couple of things everyone with a desire to get into edupreneurship needs to have if they want to be successful and make a name for themselves and their cause. Some of the most important foundational principles of edupreneurship include paying close attention to your students’ wishes and desires, rewarding them appropriately, minimising unneeded bureaucracy and administration from the educational system, as well as having a strong desire to succeed, an entrepreneurial mindset and a viable business model, which are three things most professionals say are probably the most vital when it comes to edupreneurship. Only this way are you going to be able to spread your message and do something substantial.

How to attract more people?

Being an edupreneur is quite all right, especially if it makes you feel like you’re finally doing the right thing with your life, but it’s all rather senseless if you don’t have who to share your knowledge with. That’s why a big part of edupreneurship is spreading the message to as many people as you can and trying to get them interested in this area of entrepreneurship.

Some of the ways to do so is by organising seminars and even recording video tutorials you can post online and share with the world through your social media platforms. You can also consider a more personal approach and direct contact with the individuals who might potentially be interested in your skills. Choosing some of the tried and tested approaches, such as the lead generation process that’s all about constantly attracting new people and getting them interested, could easily be the most effective way to do so. Finally, you can always explore more traditional marketing techniques and get the word out through radio, TV and newspaper ads.

Finally, is edupreneurship the future?

If you’re still wondering whether edupreneurship really is the way into the future or not, stop doubting it already. This isn’t just a way to create new learning capacities for the new generations that are coming after us, but also a way to transform the concepts of education and entrepreneurship for the better. It focuses on a positive change in life and accentuates the things that make you think, react and act better, for the sake of yourself and those around you. Introducing change is a slow process, so start small and gradually move onto inspiring a larger number of people.