Give information to visitors on transport, tourist attractions and local services and activities.

You may also visit local attractions, so you can recommend them to customers.

Day-to-Day Activities

You'll also be responsible for selling items like guidebooks, postcards and stamps, local craft items, gifts and souvenirs. Your day-to-day tasks may include:

  • answering customer queries in person, by phone and email
  • finding information using computer systems, leaflets, timetables, guidebooks and national tourist information centre (TIC) reference kits
  • making bookings for coach travel, theatre performances and accommodation
  • setting up displays within the centre and re-stocking literature
  • keeping up to date with local accommodation, places to visit, activities and events.

Technology Skills

  • Data base user interface and query software: e.g. Microsoft Access
  • Electronic mail software: e.g. Google Gmail, Microsoft Outlook, Yahoo! Email
  • Office suite software: e.g. Corel Office Suite, LibreOffice, Microsoft Office,

Employment Prospects

  • 30,013 tourist information officers are employed in the UK.
  • New job opportunities are very likely in the future.

Working Environment

  • Part-Time
  • People
  • Weekends & Public Holidays

Time - Average of 29 hours per week.

Compare with the paid time worked by full-time employees in the UK.

Pay - Average of £490 per week.

Compare with the pay, excluding overtime, for full-time employees across the UK.


Route to Employment

graph TD; id0(<label>Employment<br>as a<br> Tourist Information Officer</label>); id1(<label>GCSEs</label><section><p>Mathematics<br>English Language</p></section>); id2(<label>Advanced<br>Apprenticeship</label><span><p>Travel and<br>Tourism</p></span>); id1-->id0; id1-->id2; id2-->id0; class id0 employ;

Other Information

There are no set entry requirements but it may help if you have: GCSEs at grades 9 to 4 (A* to C) or equivalent, including English and maths; a good general knowledge of the local area and its attractions and facilities; a travel and tourism qualification experience of customer service and cash handling; and the ability to speak one or more foreign languages.

Popular Degree Subjects

The most common degree subjects to be a Tourist Information Officer


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Skills Needed

Skills Key:

  • Critical Thinking
  • Oral Communication
  • Problem Solving
  • Teamwork
  • Written Communication
  • Emotional Intelligence
  • Customer Service
  • Organisation & Time Management

Interests Needed

Interests Key:

  • Conventional
  • Enterprising
  • Social

Knowledge Needed

Knowledge Key:

  • Administration and Management
  • Psychology
  • History and Archaeology
  • Education and Training
  • English Language
  • Public Safety and Security
  • Sociology and Anthropology
  • Customer and Personal Service

Abilities Needed

Abilities Key:

  • Oral Expression
  • Speech Clarity
  • Inductive Reasoning
  • Deductive Reasoning
  • Written Comprehension
  • Oral Comprehension
  • Speech Recognition
  • Problem Sensitivity

Work Styles Needed

Work Styles Key:

  • Cooperation
  • Dependability
  • Attention to Detail
  • Integrity
  • Self Control
  • Stress Tolerance
  • Concern for Others
  • Adaptability & Flexibility

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