With London Fashion Week upon us, here's a look at alternative university courses beyond Fashion Design for all you fashionistas out there. It may be that you aren't the best at drawing or art, but love the idea of working in the fashion industry, or you like the idea of combining two of your loves, for example Journalism and Fashion. You might also want to go into the business, retail, buying or marketing side of the fashion industry, where there are a number of degrees to suit your needs.
Fashion Media & Marketing
Fashion Media and Marketing looks at the social, cultural and historical business and media context in relation to the fashion. The course aims to give you an overall view on how the fashion industry works, an insight into how companies market themselves, and how brands are promoted, established and maintained. You might also have the opportunity to develop hands-on skills such as photoshop, and work alongside other students such as Graphic Design or Textiles to understand their roles within the fashion industry.
Textiles Design offers students the ability to explore colour, material, texture and pattern of fabrics for fashion, interiors and other contexts through studio work, experimentation and theoretical studies. UK courses often look at new technologies and ways of working, alongside the study of traditional textile techniques in both print and embroidery, to produce innovative and contemporary design work. Students will often have the chance to with students in different programmes to contextualise their roles within an industry.
Fashion Photography is both a practical and cultural discipline, with exploration of analytical and critical approaches to photographic imagery, together with study of the ideology, politics and context of fashion. At the same time, the course encompasses the technical skills of photography, whilst exploring images from haute couture to street style, from advertising campaigns to designer look-books, and develop an analytical and critical view of global style and the cultural landscape of the fashion industry. Working with stylists, make-up artists, model agencies and art directors you’ll see where you fit in to the industry.
Fashion Journalism teaches you how to produce cutting-edge fashion content across digital, online and printed media. You’ll study journalism skills alongside fashion theory, culture and best working practises.
Fashion Buying & Merchandising
A fashion buyer is responsible for the profitable development, sourcing and selection of a range of products that meet the needs and desires of the target customer, by working closely with the merchandising, design and marketing teams. In Fashion Buying & Merchandising students study a diverse range of subjects and gain a deeper understanding of buying cycles, sales performance, product development, supply chain management, garment sourcing, manufacturing, trend forecasting, and brand development.
Costume Design & Construction
Using traditional, technical and bespoke techniques you’ll learn how to translate your creative ideas into professional finished costumes for use in theatre, film, ballet, television, commercials, events, festivals, concerts and historical contexts.You’ll also explore the role of art and design in a modern society and, in particular, the role of costume design in the performing arts. You will learn to respond to text, music and performance concepts and to develop designs for costume that are simultaneously innovative and supportive of the performer’s role. You will develop a repertoire of core skills, ranging from research, design development and illustration to pattern cutting and costume construction.
Make-up and Hair Design
You’ll study the practical skills of make-up and hair design for a variety of industries including fashion, beauty, television and film. You might also have the opportunity to study prosthetics, wig work or beauty direction, and gain a contemporary and historical understanding of your creative discipline within the wider perspectives of fashion, society and the environment.
Fashion Styling teachers you the creative, technical and business skills required by the industry, with a thorough understanding of how stylists work across different media in magazines, advertising, design, catwalk shows, digital media and e-commerce. Alongside practical work relevant academic theory helps you develop a comprehensive, innovative and appropriate visual language informed by a strong understanding of styling’s historical and contemporary contexts.
Fashion and Textiles Apprenticeships
If you are not convinced about university, what about the Fashion and Textiles Apprenticeship? With a number of specialities, the apprenticeship covers the supply chain from the processing of raw materials to product manufacture, to wholesale and trading activities and after-sales servicing of products. You’ll learn technical, practical skills, and you’ll specialise in either apparel, textiles, footwear, leather goods, or saddlery.