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Google Apps helps businesses, groups and individuals work more productively, and many companies use Google Apps in the workplace. This course gives you a general introduction to Google Apps and covers topics such as the benefits of Google Apps for business, security and data protection, and will introduce you to six businesses that use Google Apps and their opinions of the service. If you are going back into the workplace or you run your own company and want to be more productive, learning about Google Apps might be right for you.

How to Create your First Website   

This course covers the skills and techniques needed to create your own website if you lack the skills or knowledge to do it. The course includes setting up a domain name, creating web pages; links, images and formatting; and publishing a webpage. 

Building an Online Business 

In this course, offered by Google, you’ll learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course also looks at having a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. It will be useful if you are looking to go it alone and set up a company yourself and want to attract potential customers.

Wordpress: Blogging on the Web

Blogs have become a common and widespread means of communicating on the Web. They allow individuals provide commentary or news on a particular subject, and they can also be used as more personal online diaries. This course shows you how to create a blog using the popular blog publishing application WordPress. You’ll learn how to set up an account on WordPress, review the features on the WordPress dashboard, write and edit entries on your blog, add videos, images and Web links to the blog, and edit and filter pages on the blog. If you’ve always wanted to write or want to create your own easy website, this WordPress course would be ideal.

21 Days to Build a Website 

This course covering the skills and techniques needed to create a successful online business, describing the process of developing an online business in a non-technical and step-by-step manner.

Customer Service

Good customer service is vital for all businesses and can have a direct impact on customer loyalty and where potential customers choose to spend their money. This course introduces the basic concepts of customer service and dives into effective customer service techniques and practices. It will benefit anyone who deals directly with a business or organisation’s customers.

Introduction to Marketing

Marketing is a crucial function in any business, is increasingly important in the modern globalized economy, and will benefit you if you are trying to market your own company. This course introduces you to marketing strategies and tools that are used extensively in the marketing industry. You will also discover the characterizations of marketing that are common to all businesses, despite their differences and learn about the different approaches that affect marketing campaigns used in different types of businesses.

Characteristics of the Successful Entrepreneur

In this course, Jeff Hawkins, the co-founder of Palm and Handspring and the architect of many computing products such as the PalmPilot and the Treo smartphone, takes you on a journey through his career, how he became an entrepreneur and the importance of believing in your product. He teaches valuable lessons about the importance of experience, following your passions and how to keep a work/life balance. He discusses how to design successful products, the role of market research and the need to continuously test products. If you are just setting out on your career and want to become a successful entrepreneur, this course will be especially appealing.

Fundamentals of Marketing Your Business Online

Nowadays, the most efficient way to maximise your marketing presence is to implement a highly effective online marketing strategy. This course will help you increase your knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. 

Entrepreneurship - Creating the Business

This course examines characteristics of entrepreneurs and the kind of business models and marketing strategies an entrepreneur can use to start a business. 

The Art of Negotiation 

The ability to negotiate effectively is an art form which many of us are not confident in doing. Formal negotiations are however, a vital part of communication across various sectors from business to politics. In this course, Stan Christensen, co-founder of Arbor Advisors, discusses the art of negotiation and the skills and techniques required to be persuasive in a positive manner. You will also learn why the skill of really listening is of vital importance when meeting goals at the negotiation table and he explains the lessons he learned during his time as a professional mediator all of which you can take with you into your business. 

Critical Skills for Entrepreneurs

In this course serial entrepreneur, Jerry Kaplan, explains what the best qualities of serial entrepreneurs are and the five biggest mistakes that entrepreneurs make. He discusses the five critical skills that entrepreneurs need: leadership, communication, decision-making, being a team player and the ability to telescope. If you are looking to start you own company this course will give you a better knowledge and understanding of the critical skills needed by entrepreneurs to create successful businesses.

Creating a Need for your Product   

In this course Pam Marrone, founder of AgraQuest, a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers, discusses how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. If you’ve a product you need to convince others about this course will be of interest to you. 

Growth Strategies for Business

Having worked hard to create a business many entrepreneurs and business people then find it a struggle to grow their business. This course looks at the important factors when growing a business internationally, reviewing growth strategies for companies, international marketing, adding products and services, and factors involved in international business.

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